Nothing But Snow had a bold ambition: to build the world’s only exclusive snowboard school.
The founders were some of the most credible riders in the sport; bona fide legends with the talent, reputation and attitude to back it up. But the business was brand new, the timeline was brutal, and the market wasn’t waiting around.
They came to Thumbcorp with a simple brief: blow the doors off the category and get to market fast.
We had 30 days.
DELIVERABLES
Strategy, Positioning, Verbal/Visual identities, Digital rollout, Campaigns
SECTOR
LEISURE/HOSPITALITY
RESULTS
Global Expansion
BE NOTICED
PUT THE MONKEY IN THEIR HEAD
Snowboarding culture is loud, rebellious and expressive.
But most snowboard and ski schools had gone the opposite direction; safe, corporate, and B2B in tone. Functional messaging about lessons, qualifications, and logistics.
Nothing But Snow had something those schools didn’t: credibility. They walked the walk, not just talked the talk.
With some of the sport’s most respected riders at the helm, the brand could lean fully into the energy, confidence, and attitude of snowboard culture.
We built the brand around that spirit; pumped with adrenaline, attitude, and altitude. A snowboard school that felt like it belonged to the riders themselves.
BE REMEMBERED
BUILD A WORLD THEY CAN'T FORGET
Snowboarding culture thrives on credibility, flair, and community currency. Stickers, badges, disposables, shared moments; that’s how ideas spread, reputations grow, and people connect.
We designed the visual identity to echo that culture. It wasn’t just about making a mark, it was about making a splash. Every emblem, badge, and graphic element became something people could wear, share, and rally around, building recognition and pride.
Campaigns leaned fully into this ethos. Vibrant, bold, and unapologetically authentic, they turned the school itself into a badge of honor, instantly memorable, culturally sticky, and impossible to ignore.
Nothing But Snow became a brand people wanted to belong to, not just sign up for.
"By the end of our sprint, Thumbcorp knew us better than we knew ourselves. They completely transformed how we show up, gave us the confidence to own who we are and pulled us to the top of the pile in our market. Could not be happier guys."
ANT HARRISON, FOUNDER NOTHIN' BUT SNOW
BE CHOSEN.
MAKE BUYING YOU A NO-BRAINER.
Snowboarders care deeply about who teaches you. Credibility matters as much as the lesson itself.
By putting the founders’ pedigree and the culture of the sport at the centre of the brand, Nothing But Snow positioned itself as the authentic choice in a category full of safe alternatives.
The offering quickly resonated across international markets, particularly in Japan and Canada, where snowboard culture runs deep.
Instead of feeling like another lesson provider, the school became something aspirational, an opportunity to learn from the best in the world.
BE REPEATABLE, REPEATABLE AND REPEATABLE.
CAMPAIGNS. CONTENT. SYSTEMS.
With the brand idea locked in, the focus shifted to momentum.
Campaigns rolled out quickly, driving awareness and attracting early adopters at speed. The identity system allowed the team to stay culturally relevant and continue producing content that felt true to the spirit of the brand.
The launch wasn’t just about entering the market it shook it up, setting the school on a path to long-term growth and category leadership.
RESULTS THAT SPEAK FOR THEMSELVES.
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Global launch delivered within 30 days
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Rapid early customer acquisition
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Expansion into key snowboard markets including Japan and Canada
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Strong cultural resonance within the snowboarding community
Nothing But Snow didn’t just enter the category it arrived fully formed, alive, and impossible to ignore.
