Sopro grew quickly. From a tight, founder-led business to a global team delivering some serious results. All was good until it wasn’t.
The culture held strong and retention stayed high. But the brand was struggling to keep up with its success. Services expanded but the messaging became disjointed.
Their identity no longer reflecting the company behind it.
Internally, it was clear. Externally, not so much.
Enter Thumbcorp. We worked with Sopro to bring back brand clarity through a full strategic, verbal and visual rebrand.
DELIVERABLES
Strategy - Positioning - Verbal/Visual identities - Digital rollout - Campaigns
SECTOR
DIGITAL MARKETING - SAAS
RESULTS
Global Expansion - 135% Y.O.Y Growth - 45% Headcount Increase
BE NOTICED
PUT THE MONKEY IN THEIR HEAD
Sopro’s positioning was buried in explanation. “Flooding pipelines with qualified leads.”
True, yes. But forgettable.
So we simplified it.
We asked the question: what do clients actually want?
The answer: Sell more.
Two words. Total clarity.
Suddenly, Sopro could lead with the commercial outcome their clients cared about most, cutting through a crowded category and sharpening the company’s point of view to own the space.
"We brought Thumbcorp in at a major step change in our growth journey as our brand no longer reflected what we had become. Not only did the work Thumbcorp deliver help take us to the next level externally, and attract the bigger clients we were looking for, but it also reflected the culture we had built, and ensured the expanding team all bought in to the new direction the brand was travelling."
ROB HARLOW - CO-FOUNDER
BE REMEMBERED
BUILD A WORLD THEY CAN'T FORGET
The line did more than sit on the website. It became the organising principle.
“Sell more” gave the team a shared idea. Something to rally around internally and repeat externally. Messaging became simpler. Clearer. Stickier. It also evolved into a wider language system. “Learn more” became the company’s internal learning platform.
The result? A brand people could actually use.
Not a line that sits in a slide deck.
BE CHOSEN.
MAKE BUYING YOU A NO-BRAINER.
As Sopro scaled it set its sights higher, moving upmarket and attracting larger clients.
But the brand didn’t reflect it. Too much complexity. Not enough clarity. Cloudy messaging. So we simplified the proposition and sharpened what Sopro exists to do.
Sell more. Sell more. Sell more.
Suddenly, it was obvious. If that’s your goal, Sopro is built to deliver it.
Clear. Confident. Commercial.
We then translated that into distinct narratives for each audience. From scaling SMEs to enterprise, the messaging all fed into one coherent brand
BE REPEATABLE, REPEATABLE AND REPEATABLE.
CAMPAIGNS. CONTENT. SYSTEMS.
“Sell more” didn’t just stop at the line.
It became the filter that Sopro fed everything through to distill their message. What gets built. What gets said. What gets prioritised.
If it doesn’t help clients sell more, it’s out.
That same idea powers everything, from marketing to sales and product. Not a one-off, but a one system solution that keeps working, built to scale.
RESULTS THAT SPEAK FOR THEMSELVES.
A clearer brand didn't just look better.
It worked harder.
With "Sell more" as the filter, new enterprise clients came on board — the kind of accounts the old, over-explained positioning would never have landed. The team grew. New territories opened up, carried by a brand that finally had a story worth telling.
And the headline number: 135% year-on-year growth.
Not from a new tagline alone. From a brand built around one idea, repeated everywhere, until it became how Sopro thinks, builds, and sells.
Sell more. It worked.