Pyth was already a major player in DeFi, powering billions in trading activity.
But staying there wasn’t the goal. Their ambitions were far loftier: to break beyond the DeFi bubble and into mainstream finance, partnering with some of the world’s biggest banking institutions.
And our job was to get them there.
For that to occur, the brand needed to do more than just function. It needed to connect with new audiences, without the complexity.
It all came down to one idea.
Purity.
DELIVERABLES
Strategy - Positioning - Verbal/Visual identities - Digital rollout - Campaigns
SECTOR
TRADFI/DEFI - FINTECH
RESULTS
U.S Treasury Partnership - Revolut/XXX Partnership
BE NOTICED
PUT THE MONKEY IN THEIR HEAD
Inside the DeFi bubble, everyone was fighting the same battle: speed.
Fastest oracle. Lowest latency. Same old same old.
Pyth could compete on speed, but that meant playing on someone else’s terms. Instead, we flipped the script. From speed to purity became our new agenda. Clean, high-fidelity data drawn directly from the world’s most credible sources.
The new position and big idea, ‘Keep It Pure’, gave Pyth a clear place to stand and a platform to lead from. In a market driven by hype, purity became the counterpoint.
BE REMEMBERED
BUILD A WORLD THEY CAN'T FORGET
The new positioning created a clear thread across the brand. Keep It Pure became the mantra. This created a shared idea for the team and a unifying principle for everything they say and do.
Now we had to translate that into a creative platform we could present to the world. Externally, the voice was sharpened to match the ambition of the business. Visionary, expert, and built to cut through the noise. Less crypto confusion.
More clarity. More trust.
Visually we flipped the traditional Crypto script - out went the gradients/dark purples and blues and in came a neuromorphic world of calm, clean and reassurance - when everyone zigs, we zag.
PURE & SIMPLE
“Before working with Thumbcorp, our brand was a hodgepodge Frankenstein. Their discovery process gave us immediate clarity and conviction, completely reframing how we communicate. Thumbcorp didn’t just deliver a deck; they gave us a source of truth that now runs through our behaviour and culture.”
HEAD OF MARKETING, MICHAEL POWELL
BE REPEATABLE, REPEATABLE AND REPEATABLE.
CAMPAIGNS
With the platform in place, it was time to take Pyth beyond the DeFi bubble. The brief was simple: make noise.
In a category full of jargon-heavy messaging, we went the other way.
Crypto was about to be thrown a curveball with what we had up our sleeves.
A surreal mixed-media film full of puppet pigeons, sculpted headpieces and Shakespearean costumes, all layered with AI production. Admittedly it was a bit strange, but that made it more striking and memorable.
It cut through, raised eyebrows, sparked conversation and went viral.
2.5m impressions in 24hrs.
Signalling that Pyth had stepped onto a bigger stage and was in the limelight.
RESULTS THAT SPEAK FOR THEMSELVES.
New institutional partnerships: Revolut, Integral.
Historic collaboration with US Department of commerce, the DOC became the first US government agency to publish verified economic data across blockchain networks, and the first Joint Roundtable between SEC and CFTC in 14 years happened.
Pyth is a cornerstone in the new world financial order.