Some partnerships keep you on your toes and keep you sharp. Working with Red Bull, the original disruptor brand, is one of them. From the start, Red Bull blazed a different path.
Shaping culture and planting a flag in the ground for groundbreaking. They didn’t enter a category, they created one.
A business built on speed, ambition and a refusal to do the expected.
We’ve partnered with Red Bull across a range of strategic and creative challenges, supporting them at different points along the way.
From big ideas to brand architecture, internal communications to visual systems, with work always designed to keep pace and break new ground.
DELIVERABLES
Strategy - Design - Campaigns - Narrative - Sponsorships - Socials
SECTOR
FMCG
RESULTS
Global territorial expansion - Category ownership
BE NOTICED
PUT THE MONKEY IN THEIR HEAD
Red Bull doesn’t wait for the category. It never has. It moves first, creating ideas that cut through culture.
Our role is to help them find the spaces others haven’t seen and shape the ideas that fill them. New territories. New strategic ways to make them work.
We hunt these ideas that earn attention, long before they appear on anyone else’s radar.
BE REMEMBERED
BUILD A WORLD THEY CAN'T FORGET
Red Bull isn’t just unmissable. It’s unmistakable. And that doesn’t happen by accident.
We help build and evolve the systems behind it. The visual language, the identity, and the way the brand shows up to the world. Everything is designed to feel consistent, distinctive and ownable. To push boundaries.
Because when it’s done right, you don’t need to explain it.
You just know it’s Red Bull.
"From the initial outreach meeting we had with the Thumbcorp team, we knew we were in the right hands. The way they get to grips with our business problems, at speed, and navigate us to strategic conclusions, continually exceeds our expectations."
LAURA RAYMONDS, HEAD OF COMMS, RED BULL
BE CHOSEN.
MAKE BUYING YOU A NO-BRAINER.
At Red Bull’s scale, alignment is everything.
We are there to make the story crystal across teams, markets and moments. No confusion. No mixed messages.
Because when everyone’s moving in the same direction, decisions get made faster. And momentum? Well it gets wings.
BE REPEATABLE, REPEATABLE AND REPEATABLE.
CONTENT. SYSTEMS.
Our work with Red Bull is always moving and always evolving. We provide ongoing support across research, strategy and creative. Helping generate a constant stream of ideas, identities and initiatives that keep the brand moving forwards with fresh thinking. Recently, that meant rethinking their entire global internal comms platform.
Simplifying it. Streamlining it. Unifying it.
Turning it into a system of mini-campaigns designed to drive behaviour and keep teams aligned.
We see the thinking behind the momentum. Because when everything connects, it moves faster.
THE PARTNERSHIP.
Few brands have shaped modern marketing culture like Red Bull.
Being trusted to contribute to that journey gives us something invaluable. A front-row seat to how one of the world’s most successful challenger brands continues to reinvent itself.
The lessons never stop.
The pace never slows.
And the work keeps getting braver.